CASE STUDY
Welcome to West Sac Press Event
As the City of West Sacramento’s strategic communications partner, Randle supported the City through a historic moment in the capital region’s history. Welcoming the A’s to their new home at Sutter Health Park in the City of West Sacramento was a unique opportunity to generate excitement, highlight the City's dynamic community and maximize the national stage to showcase all the City has to offer.
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Client
SERVICES
Client
SERVICES
Challenge
We sought to maximize the City, recognizing the opportunity to reinforce their key narrative and brand positioning. However, they faced a significant challenge: an oversaturated media environment. With numerous competing voices—from sponsors and stakeholders to media outlets and public figures—garnering attention, making it difficult for any single entity to stand out.
Compounding this issue was the sheer volume of media coverage. While extensive press attention can be helpful, it can also diluting visibility rather than enhancing it. Without a strategic approach, the West Sac messaging could have been lost in the noise, failing to define the moment as an opportunity.
Solution
Randle and the City created a precise, differentiated strategy to carve out a distinct narrative—Welcome to West Sac—to ensure their presence resonated amid the media saturation. The narrow focus of the narrow supplied the City with opportunities to define West Sac and underscore the City as collaborative, community-focused, and connected, supporting neighbors, celebrating its culture, and taking pride in our teams.
Results
The Welcome to West Sac press event and related media coverage reflected a full sweep of broadcast and print publications while also yielding future media interest from across the state through a ripple of coverage. Randle generated high-impact media coverage across the capital region, maximizing owned and digital channels to build enthusiasm, celebrate the City, welcome the team and amplify the A's arrival in a way that resonated with fans, local residents and the larger Sacramento region.
Challenge
We sought to maximize the City, recognizing the opportunity to reinforce their key narrative and brand positioning. However, they faced a significant challenge: an oversaturated media environment. With numerous competing voices—from sponsors and stakeholders to media outlets and public figures—garnering attention, making it difficult for any single entity to stand out.
Compounding this issue was the sheer volume of media coverage. While extensive press attention can be helpful, it can also diluting visibility rather than enhancing it. Without a strategic approach, the West Sac messaging could have been lost in the noise, failing to define the moment as an opportunity.
Solution
Randle and the City created a precise, differentiated strategy to carve out a distinct narrative—Welcome to West Sac—to ensure their presence resonated amid the media saturation. The narrow focus of the narrow supplied the City with opportunities to define West Sac and underscore the City as collaborative, community-focused, and connected, supporting neighbors, celebrating its culture, and taking pride in our teams.
The Welcome to West Sac press event and related media coverage reflected a full sweep of broadcast and print publications while also yielding future media interest from across the state through a ripple of coverage. Randle generated high-impact media coverage across the capital region, maximizing owned and digital channels to build enthusiasm, celebrate the City, welcome the team and amplify the A's arrival in a way that resonated with fans, local residents and the larger Sacramento region.