Scot Murdoch joined Randle Communications in 2014 after more than a decade in media. In his role as an account executive, he provides media relations, social media, creative writing and public affairs support for several clients including Golden 1 Credit Union, California Earthquake Authority, John Muir Health and the California Hospital Association.
Before joining the Randle team, Murdoch performed multiple duties in the KFBK newsroom as an editor, producer and reporter. These duties included writing, being resourceful in the field and managing a news team while producing on-air content. Murdoch had extensive interaction with reporters, studio hosts and interview guests. His understanding of how the news business works provides valuable insight for Randle clients.
Murdoch also served as a social media consultant for Entravision Communications, developing strategies specific to each station’s audience and building social media interaction. He also contributed time as a communications and media consultant for the California Chapter of Defenders of Freedom, an all-volunteer, non-political organization that helps soldiers, veterans and their families.
Murdoch graduated in 2004 from California State University, Sacramento with a double major in Communications and Criminal Justice. He was drawn into the communications field after taking an internship in radio.
In his free time, Murdoch enjoys spending time with his wife, staying active including playing baseball, running with his dogs around his neighborhood and skiing down the slopes of Lake Tahoe.