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96 Hours in New Hampshire – Lessons for Sacramento

March 4, 2016

Featured in the Sacramento Business Journal by Jeff Randle, President and CEO of Randle Communications

Getting off the plane at the Manchester-Boston Regional Airport in New Hampshire, blowing snow and biting cold raised second thoughts for me about traveling cross country to knock on doors and make phone calls on behalf of a candidate for President of the United States. I’ve always been deeply interested in politics, and the opportunity to make the pilgrimage east and experience America’s first primary has always been on my bucket list.

The Golden and Granite States couldn’t be more different, and it’s not just the weather. As they say, a California political rally is five people around a television. In New Hampshire, voters are focused on meeting every candidate, looking them in the eye and interviewing them for the job of Commander-in-Chief, at least three times.

The best way to describe the New Hampshire presidential primary? It’s like a city council election here. Presidential campaign signs decorate every street corner and are on display in windows throughout residential neighborhoods. As a volunteer, my day included calling voters, walking neighborhoods in a blizzard, and attending town hall meetings. Wearing snow boots and a heavy down coat, I talked to people who were welcoming, engaged, and unmistakably passionate about the process. New Hampshire voters take this responsibility seriously and personally, and on election day, we saw cars lined up for miles waiting to get into parking lots near polling places.

Click here to read the entire op-ed featured in the Sacramento Business Journal